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Apr 21, 2011
Customer-Centric Continuous Improvement - Brad Power - The Conversation - Harvard Business Review
Customer-Centric Continuous Improvement - Brad Power - The Conversation - Harvard Business Review
Apr 21, 2011 11:48:23 PM
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Social Media for Dummies?
Smart enterprises view social media as an integral part of their overall customer experience management programs. At the very least, most companies regognize that it's a good idea to protect their brands by staking claim early to their @mycompany on Twitter and have a page posted on Facebook. Few big, recognizable brands left their online reputations to fate on the major social outlets, although some poor soul will go directly to marketing hell if they didn't point their organization in the right direction. Certainly every company plans tp develop their presence via Facebook, Twitter, and even local outposts like Yelp!...
Ilene Kaminsky
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